WHY CHOOSE PDM?
Established in 1992, Marcom company was a pioneer in Ukraine’s market of wines and fine spirits. Through reorganization, Marcom became PDM, inheriting best practices and distribution models, while improving its effectiveness and logistics to keep leading positions.
To save your time, effort and budget, we offer a full range of services related to import and distribution.
- National Import
- Logistics and Supply Chain Management
- National Distribution
- Category Management
- Introductions and access to networks
- Direct to Retail Sales
- Trade Marketing
- Analytics & Reporting
We promote brands and generate sales in all channels
- National Retail Chains
- Specialized Liquor Shops
- Own Retail
- Own E-Commerce
- Regular and premium HoReCa
- Direct B2C
Our Trade Marketing team specializes in enhancing brand value through the development of regionally relevant, channel- and segment-specific, integrated marketing programs. Our sales-experienced team meets the diverse needs of our suppliers, retailers and community. They are responsible for a wide range of issues: analyzing and interpreting consumer insights, then translating that intellectual capital into effective marketing and promotional programs for PDM retail partners.
We are analyzing marketing data gathered from all channels of sales. This data is used to improve category management and develop marketing recommendations for our partners. Moreover, on the bases of this data, we evaluate marketing activities, make sales forecasts and develop strategic approaches for our brands.
We are professionals interested in co-operation and co-growth. Every specialist has a clear set of KPIs supported by a motivation system, a distinctive place in the hierarchy and a development program. All that helps us to evolve, respond to upcoming challenges and do our work in an invariably effective way.
There are world-renowned brands and rising stars in our portfolio. For every brand we see an opportunity to become bigger with our help. We believe that no brand has ever been created big, so it is all about growth.
Following the global trends in wines & spirits categories, we optimize and extend our portfolio of drinks. This strategy gives us an opportunity to offer effective solutions for partners’ business of any scale. With our diverse portfolio, we’re in position to fulfill the needs of our partners – from local bar to national retailer.